ActiveCampaign: Hvorfor merking er avgjørende for bloggen din når det gjelder RSS-e-postintegrasjon

ActiveCampaign RSS-integrering av taggstrømmer

One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty easy to put very specific, tagged content, in your emails rather than your entire blog’s feed.

Here’s an example. I’m working with Royal Spa right now, a regional manufacturer and installer of flottørtanker. Float tanks are sensory deprivation devices that have a ton of health benefits. The company utilizes email on a limited basis so they’re not always spamming their clients. Because they have products that target different audiences, they utilize lists effectively to properly segment their audiences. Kudos to their agency, Dype krusninger, for å legge grunnlaget for denne raffinementet.

I’ve been consulting with Aaron at Deep Ripples to increase response rates on his client’s emails. The first opportunity I saw was that the company often just sent out a very brief email that lacked an engaging design, utilized media effectively, and didn’t fully describe all the features and benefits of their products. I think this is a mistake that most email marketers are making nowadays.

Markedsførere tror ofte at abonnenter raskt blar gjennom innboksen sin, så en kort email is better… it’s not necessarily true. I’d argue that you must capture their attention… but once they open the email, they’ll take the time to scroll through and scan the email, then focus on the areas they are interested in. Take advantage of your subscriber opening the email and make a long, scrolling email that is well-designed, broken up into key sections, has great supporting imagery, and strong calls-to-action.

Med den nye designen innarbeidet jeg flere seksjoner - en fristende emnelinje, sterk forteksttekst, en introduksjon / oversikt over e-posten, punktpunkter, et produktrutenett med beskrivelser, Call To Action-knapper, YouTube-videoer som forklarer deres differensiering ... og deretter siste artikler om flottørtanker from their blog. Within the footer, I also added their social profiles so prospects could follow them but weren’t ready to take immediate action today.

Send RSS-integrering via e-post etter tagfeed

I stedet for å måtte bygge ut en egendefinert seksjon i e-posten sin som oppførte de siste, relevante blogginnleggene, sørget jeg for at alle blogginnleggene de hadde publisert ble riktig merket da de skrev om flotasjonsterapi og flottørtanker. Det du kanskje ikke vet om WordPress er at du kan trekke en kategori eller tag-spesifikk RSS-feed fra nettstedet. I dette tilfellet gjorde jeg det ved å hente inn artiklene deres som nå var merket flyte. While it’s not largely documented, here’s the feed address for a tag:

https://www.royalspa.com/blog/tag/float/feed/

Du kan se oversikten over URL-adressen for tagget:

  • Blogg-URL: I dette tilfellet https://www.royalspa.com/blog/
  • Stikkord: Legg stikkord til URL-banen din.
  • Taggenavn: Insert your actual tag name. If your tag is more than one word, it’s hyphenated. In this case, it’s just flyte.
  • Feed: Add feed to the end of your URL and you’ll get a proper RSS feed for that specific tag!

Send RSS-integrering via e-post etter kategoristrøm

This is also possible by category. Here’s an example:

https://www.royalspa.com/category/float-tanks/feed/

You can see the breakdown of the category feed URL (the one above isn’t active… I just wrote it as an example):

  • Nettsteds-URL: I dette tilfellet https://www.royalspa.com/
  • Kategori: If you’re keeping kategori i permalinkstrukturen, hold den her.
  • Kategori navn: Insert your category tag name. If your category is more than one word, it’s hyphenated. In this case, float-tanks.
  • Underkategorinavn: Hvis nettstedet ditt har underkategorier, kan du også legge til de i banen.
  • Feed: Add feed to the end of your URL and you’ll get a proper RSS feed for that specific category!

Når den settes inn i ActiveCampaigne-redigeringselement for e-post for RSS-feeder, de nyeste artiklene fylles dynamisk ut:

ActiveCampaign RSS-e-postintegrasjon

Med ActiveCampaign‘s editor, you can control the margins, padding, text, colors, etc. Unfortunately, they don’t bring in the images for each post which would be a great improvement.

Kritisk for dette er å sikre at hvert innlegg er riktig kategorisert og merket. Mange selskaper som jeg vurderer nettsteder for, lar denne kritiske klassifiseringen og metadataene være uspesifiserte, noe som vil skade deg senere hvis du ønsker å integrere innholdet ditt i andre verktøy via RSS-feeder.

Hvordan presterte det nye e-postdesignet?

We’re still waiting on the results of the campaign, but off to a very good start. Our open rates and click-through rates are already leading older campaigns and we’re only an hour or so into the newly optimized email! I also added actions for anyone who watched the videos so we can send them over to the sales team.

Offentliggjøring: Jeg er tilknyttet ActiveCampaign and I’m using that link throughout this article.

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